Reasons Why People Click Off A WebsiteThe internet, and specifically the world-wide web, has spawned a generation of people who are very accustomed to information at their fingertips. Data flows all over the world at the speed of light, giving internet users access to the most impressive collection of information in recorded history.
There’s a certain level of expectation on the part of the web surfer when he or she lands on a website. If those expectations are not realized, there’s a good chance that they will not stick around long. No wonder people only hang around here for 30 seconds at a time :)
Listed in this infographic are some common reasons people decide to leave a website.
A slow website can frustrate users and cause them to hit the "Back" button when they don’t get the instant results they expect. The web has changed the way people digest information, and also the speed with which they expect to get it. When it doesn’t show up as quickly as expected, many surfers move on.
Another problem that web surfers encounter is bad navigation. A site has to be laid out in an intuitive manner, and getting from page to page should be easy. A cluttered site with links scattered all over it is difficult to use, and not likely to engage visitors.
Content structure is key to good web design. If the information visitors seek is not easily found, they will probably go find it on a competing site. Unless a site features content that cannot be found anywhere else, poor content structure will encourage them to go seek it elsewhere.
Obtrusive audio or video is one way to alienate visitors before they even have a chance to check a site out. When someone lands on a website, they are not expecting to be greeted with video advertisements or audio blasting from their speakers without warning. This is a great way to send visitors packing quickly!
If you want to attract visitors to your website, one of the worst things you can do is force people to "sign up." Forcing people through a membership process is not going to make them feel welcome. Some sites may necessitate a membership model, and in that case, giving potential members a free trial or sample of the site’s offerings should encourage more of them to stick around.
Stale content can make a site look neglected. A copyright notice that still reads 2011 at the bottom of the page tells visitors that the information is outdated. Keep content and other elements on the page fresh to encourage visitors to return and see what’s new.
Use a clean design, and limit the use of fonts. Visitors want to be able to digest content without getting nauseous. Avoid using multiple fonts which just make the page look disorganized and difficult to digest.
There’s no doubt that some sites get away with using a boring design and are still successful, but they are the exception and not the rule. A simple, clean design does not have to be a boring design. Engaging visitors right away is the name of the game, and that’s much more difficult for a site that looks boring.
People surfing the web are seeking information, and most of them don’t believe advertisements meet that criteria. Surely there is a place for advertising on the web, but do it tastefully, and do not clutter pages with excessive advertisements that will only serve to cheapen the appearance of the site.